Comparación del comportamiento de consumo digital en Twitter respecto a la difusión de noticias con humor vs las tradicionales: el caso de los candidatos a la Alcaldía de Bogotá en 2019

Reyes Gavilán, Pablo Alexander | 2021

Twitter is a network with the ability to influence public opinion and information consumption habits in society, facilitating dissemination processes. This research sought to compare the dissemination of information on this network from three categories: candidates, traditional news outlets and political comedians; to do this, a collection of tweets about the mayoral elections in Bogota was held between 28/09/2019 and 27/10/2019, analyzing broadcast behavior from favorites, retweets, mentions and replicas, in addition an affective assessment of the content of the tweets was made. Analysis results showed that traditional media generates less diffusion compared to political comedians who had less activity; candidates were also found to use Twitter to communicate the main points of their campaigns and show engagement with the people who support them