• Neuromarketing 

      Robayo Pinzón, Oscar Javier (Colombia, 2009-11-30)
      This educational resource talks about Neuromarketing which consists of the application of techniques belonging to neurosciences to the field of marketing, studying the effects that advertising has on the human brain with ...
    • La Percepción del Consumidor 

      Robayo Pinzón, Oscar Javier (Colombia, 2009-11-30)
      Este recurso educativo habla acerca de cómo nos relacionamos con el entorno a través de los sentidos la información la organizamos y la interpretamos esta última depende de factores externos e internos; personalidad, ...
    • Psicología del Color 

      Robayo Pinzón, Oscar Javier (Colombia, 2009-11-30)
      This educational resource talks about the importance of color in marketing since according to several theoretical approaches is aimed at analyzing how we perceive and behave in different situations, as well as the emotions ...
    • Psicología del Consumidor: Perspectivas y Enfoque 

      Robayo Pinzón, Oscar Javier (Colombia, 2009-11-30)
      This educational resource defines Consumer Psychology as an applied area of study in which theories and models of Psychology are used for the description, explanation, prediction and control of human behavior in the context ...
    • Reglas de Decisión Usadas por el Consumidor 

      Robayo Pinzón, Oscar Javier (Colombia, 2009-11-30)
      Este recurso educativo habla acerca de la regla simplificada de decisión la cual puede ayudar a solucionar un problema de forma rápida, se aplica más en compras limitadas y en muchos casos le decisión implica mayor ...
    • Toma de Decisiones del Consumidor 

      Robayo Pinzón, Oscar Javier (Colombia, 2009-11-30)
      This educational resource talks about how consumers decide which products to buy and where to buy directly influences marketing strategies. Consumer criteria are considered when selecting brands should serve as a guide for ...