• Strategic Entry Modes in International Business 

      Oñate Bello Gonzalo Andrés (Escuela de NegociosMercadeoColombia, 2020-06-30)
      Una vez la compañia ha decidido y a escogido su destino de internacionalización, el siguiente paso es el de decidir como hacerlo, ya sea que se opte por un proceso de tipo escalado paso a paso o de tipo económico en donde ...
    • The UPPSALA Model 

      Oñate Bello Gonzalo Andrés (Escuela de NegociosMercadeoColombia, 2020-06-30)
      The UPPSALA model of internationalization has been presented by academics over the past 50 years and explains the steps and processes followed over time by the companies we know today as multinational companies.
    • Theories of Internationalization 

      Oñate Bello Gonzalo Andrés (Escuela de NegociosMercadeoColombia, 2020-06-30)
      In this virtual object of learning the diverse theories that explain in general terms two positions of the development of the multinational companies are exposed, these are the economic position, rational and on the other ...