Browsing by Author "Barreto Galeano, Johanna Paola"

Now showing items 1-8 of 8

    • El Cerebro 

      Barreto Galeano, Johanna Paola (Escuela de PosgradosEspecialización en Psicología del ConsumidorColombia, 2014-06-30)
      The brain is a relatively small structure weighing 500 grams would represent 2% of the weight of the human body, and is protected by the skull as an external protection, regulates and maintains the functions of the body.

    • Electroencefalograma 

      Barreto Galeano, Johanna Paola (Escuela de PosgradosEspecialización en Psicología del ConsumidorColombia, 2014-06-30)
      It is a technique that allows to study brain activity is the recording and evaluation of electrical potentials generated by the brain and obtained by means of electrodes located on the surface of the scalp.

    • Eye Tracking 

      Barreto Galeano, Johanna Paola (Escuela de PosgradosEspecialización en Psicología del ConsumidorColombia, 2014-06-30)
      It’s an ocular recording technique, glasses with special lenses are used to record what the subject sees and records the movement of the eyes, it works with two cameras the first is to record the pupil and the second ...

    • Mapa Mental Neuromarketing 

      Barreto Galeano, Johanna Paola (Escuela de PosgradosEspecialización en Psicología del ConsumidorColombia, 2014-06-30)
      Summary of previous presentations that are explained by means of a mental map, defining in a clear and concrete way each topic seen above.

    • Medidas Electrofisiológicas 

      Barreto Galeano, Johanna Paola (Escuela de PosgradosEspecialización en Psicología del ConsumidorColombia, 2014-06-30)
      When talking about the physiological register, we study the physiological bases of behavior, which try to explain the changes of the organism during the development of a behavior.

    • Neuromarketing 

      Barreto Galeano, Johanna Paola (Escuela de PosgradosEspecialización en Psicología del ConsumidorColombia, 2014-06-30)
      Neuromarketing thanks to new technologies, such as magnetic resonance imaging, tomography, physiological registers can be associated with certain consumer responses.

    • Resonancia Magnética Funcional 

      Barreto Galeano, Johanna Paola (Escuela de PosgradosEspecialización en Psicología del ConsumidorColombia, 2014-06-30)
      It is a non-invasive neuroimaging technique, used to record brain function during an activity and is non-invasive in the sense that nothing is inserted into a person’s body to record brain activity.

    • Sinapsis 

      Barreto Galeano, Johanna Paola (Escuela de PosgradosEspecialización en Psicología del ConsumidorColombia, 2014-06-30)
      The synapse is the union between two neurons so that information can be sent between them, neurons play an important role in transmitting signals to each cell and the synapse is the pathway for this.