Efecto de la retroalimentación de gasto en tiempo real y restricción de presupuesto sobre la respuesta de compra on-line y su relación con medidas de impulsividad.
Marín Gutiérrez, José Alejandro | 2019
The aim of this study was to identify the relationship between real-time expense feedback and
budget constraint, as well as covariation based on impulsiveness measures obtained with the BIS-
15 scale on the purchase response in virtual environments. For this purpose a 2x2 factorial design
and ANCOVA were used, showing non-significant differences between groups, which differs from
the expected data since the experiment developed by Van Ittersum K (2013) was partially
replicated, who found significant differences in his findings regarding to the quantity of articles
and to the money spent as a consequence of the manipulation of the independent variables,
additionally covariations were expected from the impulsiveness measures since the literature
proposes influence of this personality trait on the purchase response.