Estilos de vida de ocio y práctica de consumo del turismo en neosolteros de la ciudad de Bogotá.
Oliveros Fortiche, Diana Esperanza | 2019
This research is based on the interest to know and describe the lifestyles of leisure around the tourism of a group of neosolteros and the consumption practices that this group has of it. Due to the living conditions that the neosolteros have; recognized in other investigations, are configured as a group of consumers relevant to the tourism market, however, research on the subject is scarce. Faced with this situation, a descriptive type qualitative research is proposed and carried out using the Activities, Interests and Opinions (AIO) methodology for the measurement of lifestyles and the Theory of Social Practice (TSP) for consumer practices. From a sampling using the snowball technique, 26 semi-structured interviews were carried out with neosolteros from 25 to 35 years old and with tourism commercial advisors from the city of Bogotá. Similarities were found in the speeches of both groups interviewed regarding the activities, interests and sense that the neosolteros have when they do tourism.