Tácticas de influencia usadas en el discurso político: caso elecciones presidenciales Colombia año 2018.
Rodríguez González, Liliana Yamile | 2019
The objective of this research was to identify the social influence tactics proposed by Robert Cialdini in the political speech of 3 candidates for the presidency of Colombia in 2018, the above was done through the written political program of the 3 candidates and two presidential debates in which the 3 were present, these debates were conducted by the country's media. The analysis of contextual and content data with a corpus of 9 documents, 3 for each of the candidates, is used as the basis. The results identify that, although the candidates use all the principles of social influence, they use them in different measures and the tactics vary in different contexts, as an example, it is possible that in the political program it uses the principle of reciprocity, but in The debate uses the principle of commitment and coherence more frequently.