Browsing by Author "Reyes Gavilán, Pablo Alexander"
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Comparación del comportamiento de consumo digital en Twitter respecto a la difusión de noticias con humor vs las tradicionales: el caso de los candidatos a la Alcaldía de Bogotá en 2019
Amortegui Ciceri, Claudia Mayerli (Bogotá D.C : Fundación Universitaria Konrad Lorenz, 2021Escuela de Posgrados, 2021)Twitter is a network with the ability to influence public opinion and information consumption habits in society, facilitating dissemination processes. This research sought to compare the dissemination of information on ... -
El efecto de la publicidad disruptiva online en la respuesta emocional y la recordación de marca
Robayo Melo, Olga Carolina (Bogotá, D.C : Fundación Universitaria Konrad Lorenz, 2021Escuela de Posgrados, 2021)In this research, the effect of online disruptive advertising on emotional response and brand recall was determined. For this, an experimental study between subjects was carried out using a 2x2 factorial design with 96 ... -
Estilos de vida y prácticas de consumo de las personas que han adoptado perro en la ciudad de Bogotá
Forero Sánchez, Gabriel Humberto (Bogotá D.C : Fundación Universitaria Konrad Lorenz, 2021Escuela de Posgrados, 2021)This research aims to identify the lifestyles and consumption practices of people who have adopted dogs in the city of Bogotá. For this, a mixed study was carried out. In the qualitative component, 20 in-depth interviews ...