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    • Análisis bibliométrico sobre el consumo conspicuo en los últimos veinte años 

      Martinez Alfaro, María del Pilar (Escuela de PosgradosMaestría en Psicología del Consumidor, 2020)
      Conspicuous consumption refers to the acquisition of luxury goods for the purpose of obtaining recognition, status and social prestige. The consumption of luxury brands creates a state of happiness in the consumer. This ...