Browsing by Subject "Lujo"
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Análisis bibliométrico sobre el consumo conspicuo en los últimos veinte años
(Escuela de PosgradosMaestría en Psicología del Consumidor, 2020)Conspicuous consumption refers to the acquisition of luxury goods for the purpose of obtaining recognition, status and social prestige. The consumption of luxury brands creates a state of happiness in the consumer. This ... -
Relación entre el afecto anticipatorio y la preferencia de productos de lujo y lujo ecológico.
(Escuela de PosgradosMaestría en Psicología del Consumidor, 2019)The objective of this study was to establish the relationship between anticipatory affect and the preference of luxury and ecological luxury products in the fashion accessories category. An intra-subject experimental study ...