Now showing items 1-2 of 2

    • Efecto de las normas del mensaje persuasivo en la compra ecológica 

      Marroquín Ciendúa, Fernando (Escuela de PosgradosDoctorado en Psicología, 2020)
      The purpose of this Thesis was to identify the differential effect of the persuasive message contained in graphic advertising, based on different cognitive modification strategies (Elaboration Probability Model (ELM), ...
    • Efectos de los sesgos y la gamificación en la deserción en el uso de MOOCs 

      Medina Labrador, Manuel Ignacio (Escuela de PosgradosDoctorado en Psicología, 2019)
      The thesis presents the analysis of the dropout in MOOCs under the AMOES and UTAUT model, evaluating the effects of the election biases and the gamification on the consumption behavior of open and online digital courses. ...