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Psicología del Consumidor: Perspectivas y Enfoque
This educational resource defines Consumer Psychology as an applied area of study in which theories and models of Psychology are used for the description, explanation, prediction and control of human behavior in the context ...
Psicología del Color
This educational resource talks about the importance of color in marketing since according to several theoretical approaches is aimed at analyzing how we perceive and behave in different situations, as well as the emotions ...