This educational resource talks about how consumers decide which products to buy and where to buy directly influences marketing strategies. Consumer criteria are considered when selecting brands should serve as a guide for ...

This educational resource speaks of the social unit, the types of family according to the life cycle, the variables for family consumption such as income, eating habits, habits of buying goods. It also presents recent ...

This educational resource talks about attitudes as ideas about a product or service that determines whether it is possible for the consumer to buy it or not, the predisposition learned to behave favorably or unfavorably ...

Este recurso educativo habla acerca de la definición del Centro Colombiano de Responsabilidad como la capacidad de respuesta que tiene una empresa frente a los efectos e implicaciones de sus acciones sobre los diferentes ...

Este recurso educativo habla acerca de la influencias situacionales que afectan el comportamiento de los consumidores se encuentra el entorno físico de la compra más conocido como Merchandising es la mezcla sensorial en ...

Este recurso educativo habla acerca de la cultura que se constituye por una serie de valores adquiridos que la sociedad acepta como un todo y transmite a sus miembros a través del lenguaje y los símbolos. Por lo tanto, la ...

This resource talks about the background of the Marketing Ages starting with the French Revolution and the social aspects, the industrial revolution where they suffer the greatest set of transformations. It also talks about ...

Este recurso educativo habla acerca de cómo nos relacionamos con el entorno a través de los sentidos la información la organizamos y la interpretamos esta última depende de factores externos e internos; personalidad, ...

This educational resource defines Consumer Psychology as an applied area of study in which theories and models of Psychology are used for the description, explanation, prediction and control of human behavior in the context ...

This educational resource talks about Neuromarketing which consists of the application of techniques belonging to neurosciences to the field of marketing, studying the effects that advertising has on the human brain with ...