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Actitudes del Consumidor
(2009-11-30)
This educational resource talks about attitudes as ideas about a product or service that determines whether it is possible for the consumer to buy it or not, the predisposition learned to behave favorably or unfavorably ...
Merchandising y Conducta De Compra
(2009-11-30)
Este recurso educativo habla acerca de la influencias situacionales que afectan el comportamiento de los consumidores se encuentra el entorno físico de la compra más conocido como Merchandising es la mezcla sensorial en ...
Psicología del Consumidor: Perspectivas y Enfoque
(2009-11-30)
This educational resource defines Consumer Psychology as an applied area of study in which theories and models of Psychology are used for the description, explanation, prediction and control of human behavior in the context ...