Relaciones entre las actitudes implícitas y la intención de compra de condones en la población joven de la ciudad de Bogotá.
Rincón Vásquez, Juan Carlos | 2020
The decisions are influence by the attitudes, there are two types of them, the explicite, these are reference a type ok kind of attitud premeditated and free, eventlly they should´t be in the same way to behavior. By other side, the implicit attitudes are automatic evaluations and influenced the individual involuntaries answers
In this investigation asked about the relation between the attitudes and buying intention of condoms at 62 persons, men and women from Bogota City, with ages between 18 and 30 years old, it was experimental design with IAT aplication, it was setting in 5 blocks and one buying intention questionary.
The investigation reveals significative statistics diference between users and no users of condoms, but also the investigation reveals the attitude is not part of intention or buying probability.