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    • Efecto de las normas del mensaje persuasivo en la compra ecológica 

      Marroquín Ciendúa, Fernando (Escuela de PosgradosDoctorado en Psicología, 2020)
      The purpose of this Thesis was to identify the differential effect of the persuasive message contained in graphic advertising, based on different cognitive modification strategies (Elaboration Probability Model (ELM), ...