The purpose of this Thesis was to identify the differential effect of the persuasive message contained in graphic advertising, based on different cognitive modification strategies (Elaboration Probability Model (ELM), ...

The thesis presents the analysis of the dropout in MOOCs under the AMOES and UTAUT model, evaluating the effects of the election biases and the gamification on the consumption behavior of open and online digital courses. ...

The adolescent stage is impregnated with aspects of the stage of development in which they find themselves, which implies the experience of physiological, personal, emotional and behavioral changes. Additionally, adolescents ...