Please use this identifier to cite or link to this item:
https://repositorio.konradlorenz.edu.co/handle/001/1181
| Title: | Evolución Histórica del Marketing |
| Authors: | Botero Cardona, Luis Fernando Fundación Universitaria Konrad Lorenz |
| Abstract: | Dentro de la fundamentación del marketing el OVA busca hacer una revisión de los aspectos históricos que han definido el marketing moderno, así como revisar la evolución del concepto del marketing. |
| Description: | Objeto de aprendizaje: Presentación multimedia |
| Abstract: | Within the foundation of marketing the OVA seeks to review the historical aspects that have defined modern marketing, as well as to review the evolution of the concept of marketing. |
| Keywords: | Evolución Histórica del Marketing, Primitivismo, Esclavismo, Feudalismo, Capitalismo, Fundamentos del Marketing |
| Issue Date: | 31-Jan-2015 |
| Publisher: | 2015 |
| Country: | Colombia |
| Educative Level: | Educación superior |
| Scholarity Level: | Universitaria - Pregrado |
| URI: | https://repositorio.konradlorenz.edu.co/handle/001/1181 |
| Appears in Collections: | Fundamentos de Mercadeo |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Enlace_al_recurso.html | 710 B | HTML | View/Open |
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