Impacto del framing sobre la credibilidad percibida en noticias falsas y verdaderas en entornos digitales y su alcance en redes sociales
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Medellín Lozano, Elvers William | 2021
The present experimental research aimed to identify the effect of Framing of both images and the context of gain and loss on the perceived credibility of both false and true news in digital
environments, subsequently measuring the impact of these news on social networks, for this specific case Facebook. The experiment was carried out in two phases, the first through the development of an instrument which was subsequently analyzed with the SPSS software using a 2 x 2 x 2 factorial design, for the second phase 4 news items were published on Facebook and a measurement was made of impact through clicks on posts. In the first phase, no differences were found between the different study groups, which is why the null hypothesis is accepted, in phase two the news obtained a total of 168 clicks and 26 reactions on Facebook, for the digital guide it was found that, it can reach a total of up to 32 thousand people a day with a budget of $ 10,000 COP per day regardless of whether the news is true or false
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