Entre la población más afectada de las consecuencias económicas actuales se encuentran las mujeres, cuya tasa de desempleo aumentó en un 15%, sufren una notable brecha salarial y son víctimas de violencia y, muchas veces, ...

This research aims to identify the lifestyles and consumption practices of people who have adopted dogs in the city of Bogotá. For this, a mixed study was carried out. In the qualitative component, 20 in-depth interviews ...

Twitter is a network with the ability to influence public opinion and information consumption habits in society, facilitating dissemination processes. This research sought to compare the dissemination of information on ...

The objective of this research was to identify the central core of social representations and their peripheral elements, in addition to the consumption practices associated with the Smartphone, in SENA students between 18 ...

The objective of this research was to identify the expectations and perceived value of university students towards the consumption of Wellness Services in a Higher Education Institution in Bogotá. Through qualitative ...

One of the changes with the greatest impact in the retail sector arises in 2009 with the opening of the best-known discount stores as “hard discount”, these being places or establishments that sell products from the family ...

The present study aimed to investigate the social representations of the use of sex toys in women and men between the ages of 25 and 40 in the city of Bogotá. This research was carried out using a qualitative approach with ...

This research aimed to know the elements present in the decision process for choosing a university degree in students of the undergraduate program of ecology at Pontificia Universidad Javeriana University in Bogotá. Through ...

In this research, the effect of online disruptive advertising on emotional response and brand recall was determined. For this, an experimental study between subjects was carried out using a 2x2 factorial design with 96 ...

The present work aims to verify if there is a relationship between economic literacy and life satisfaction in a group of 5th grade elementary school Isabel II in the town of Kennedy in Bogotá, using the Test of Economic ...