Recent Submissions

  • Actitudes 

    Carlos Gasca García (Colombia, 2021-06-23)
    La constante evaluación que realizamos a las personas, objetos, anuncios y otros temas, se llama actitud, y presenta una valencia ya que puede ser positiva o negativa; también la podemos definir como la decisión de ...
  • Estilos de Vida 

    Carlos Gasca García (Colombia, 2021-06-23)
    Lifestyles are the way each individual chooses their activities, their priorities and in general their consumption, which in the end show a pattern of behavior and reflects people's decisions about how they spend their ...
  • Personalidad 

    Carlos Gasca García (Colombia, 2021-06-23)
    n/a
  • Motivación 

    Carlos Gasca García (Colombia, 2021-06-23)
    Motivation is necessary to approach it from different schemes and processes, to begin with, motivation comes from the Latin movere which means to move, which in the end, we can infer that it is that internal force or impulse ...
  • Memoria 

    Carlos Gasca García (Colombia, 2021-06-23)
    Sin duda alguna, la memoria es una parte fundamental en nuestro existir, ya que nos permite interactuar en nuestra vida con cierta normalidad y confianza; para entrar en la memoria es importante entender que es todo un ...
  • Aprendizaje 

    Carlos Gasca García (Colombia, 2021-01-23)
    At the time of making some type of consumption, the human being uses his experience and knowledge, and that is where learning becomes a necessary concept to understand and address. We define learning as the process by which ...
  • Percepción 

    Carlos Gasca García (Colombia, 2021-06-23)
    En esta OVA abordaremos de una manera simple y resumida el concepto de la percepción en los seres humanos; entendiendo que es un proceso el cual comienza por los estímulos, (se listan los más importantes) y que, al llegar ...
  • Necesidades 

    Carlos Gasca García (Colombia, 2021-06-23)
    n/a
  • Introducción al Plan de Marketing 

    Gutiérrez Cárdenas, Guillermo Noel (Escuela de NegociosMercadeoColombia, 2021-05-20)
    This video shows a brief description, definition, how to develop a marketing plan explaining step by step. The importance for the company and its conclusions.
  • Caso de estudio WOK 

    Oñate Bello Gonzalo Andrés (Escuela de NegociosMercadeoColombia, 2020-06-30)
    Este caso apresenta o nascimento de uma das empresas mais reconhecidas da indústria alimentar colombiana, pois através de uma boa ideia um sonho e uma boa gestão e trabalho árduo podem tornar os sonhos realidade, expõe ...
  • Strategic Entry Modes in International Business 

    Oñate Bello Gonzalo Andrés (Escuela de NegociosMercadeoColombia, 2020-06-30)
    Una vez la compañia ha decidido y a escogido su destino de internacionalización, el siguiente paso es el de decidir como hacerlo, ya sea que se opte por un proceso de tipo escalado paso a paso o de tipo económico en donde ...
  • Theories of Internationalization 

    Oñate Bello Gonzalo Andrés (Escuela de NegociosMercadeoColombia, 2020-06-30)
    In this virtual object of learning the diverse theories that explain in general terms two positions of the development of the multinational companies are exposed, these are the economic position, rational and on the other ...
  • Negotiation in International Business 

    Oñate Bello Gonzalo Andrés (Escuela de NegociosMercadeoColombia, 2020-06-30)
    Nos negócios internacionais, um dos papéis que os gestores devem desempenhar melhor é o de ser um bom negociador. Para tal, é importante ser claro quanto às questões a considerar nas negociações entre diferentes culturas e países.
  • The UPPSALA Model 

    Oñate Bello Gonzalo Andrés (Escuela de NegociosMercadeoColombia, 2020-06-30)
    The UPPSALA model of internationalization has been presented by academics over the past 50 years and explains the steps and processes followed over time by the companies we know today as multinational companies.
  • Decision Making in International Business 

    Oñate Bello Gonzalo Andrés (Escuela de NegociosMercadeoColombia, 2020-06-30)
    Um dos activos intangíveis mais importantes nos negócios são as pessoas, e entre as principais responsabilidades que os gestores internacionais devem desempenhar está a tomada de decisões. Neste objecto de aprendizagem, ...
  • Ethics in International Business 

    Gonzalo Andrés Oñate Bello (Escuela de NegociosMercadeoColombia, 2020-06-30)
    The issue of ethics is very important and relevant in international business as it involves a variety of cultures. Today, on a global level, knowledge is required about what is acceptable or not in some cultures so that ...
  • Why companies go International 

    Gonzalo Andrés Oñate Bello (Escuela de NegociosMercadeoColombia., 2020-05-15)
    Some of the reasons why companies enter international markets can be summarized as follows: they want to grow in sales and profits, they want to obtain economies of scale, they want to prevent the entry of competitors, ...
  • Análisis de Series de Tiempo 

    Ariza Salazar, Janitza (Escuela de NegociosMercadeoColombia, 2014-11-30)
    This educational resource talks about revising the mobile average ratio method to measure temporal variation through examples and activities.
  • Análisis de Series de Tiempo 

    Ariza Salazar, Janitza (Escuela de NegociosMercadeoColombia, 2014-12-30)
    En este recurso educativo se hace una revisión del conceptos y modelos de series temporales.
  • Índice de Desempeño 

    Ariza Salazar, Janitza (Escuela de NegociosMercadeoColombia, 2014-12-30)
    En este recurso educativo se revisa el concepto de índice de desempeño y se realiza un ejemplo para calcular el mismo.

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