Dentro de la fundamentación del marketing la OVA busca : * Definir Marketing, Explicar las estrategias globales del Marketing * Identificar y describir enfoques y áreas de impacto

Within the foundation of Marketing, in this OVA, is presented the process that consumers follow when making a purchase decision, as well as the analysis of risks and the different roles that are assumed within this process.

This ova defines the concept of the product (goods and/or services), identifies and describes the product levels, mass consumption and industrial product classifications.

This ova defines the roles of Marketing Management, scope and responsibilities, as well as the differences between marketing and sales.

Within the marketing mix the OVA seeks: - Define the marketing mix - Identify the key elements of each of the Mix marketing variables - Describe the impact of each of the variables on marketing strategies - Describe ...

Within the foundation of marketing the OVA seeks to review the historical aspects that have defined modern marketing, as well as to review the evolution of the concept of marketing.

Continuing with the foundation of marketing, this OVA, presents the definition, from the marketing context, of concepts as fundamental as : Value, Needs and Desire; likewise the theories of the needs of Maslow and Max-Neef.

Abordaje del libro Piensa lo Nuevo de Roger La Salle, descripción de la matriz del pensamiento (matriz de la innovación), identificación de semillas y catalizadores, desarrollo de taller usando la técnica de la lluvia de ideas