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    • Marketing de Servicios 

      Forero Rodríguez, Diana Elvira (Escuela de PosgradosEspecialización en Psicología del ConsumidorColombia, 2014-06-30)
      Customer service is understood as the set of activities that generate a contact with the final consumer but whose primary purpose is the total satisfaction of the customer in every sense, since the product is offered, ...