Please use this identifier to cite or link to this item: https://repositorio.konradlorenz.edu.co/handle/001/653
Title: Aromas en Marketing
Authors: Erika Alejandra Mosquera Núñez
Fundación Universitaria Konrad Lorenz
Abstract: El objetivo del marketing olfativo es... Lograr que el acto de compra se convierta en un momento de confort y placer sensorial para el cliente, soportado en emociones positivas, consiguiendo que disfrute de la experiencia de compra para que esta sea satisfactoria.
Description: Objeto de aprendizaje: Presentación multimedia
Abstract: The goal of olfactory marketing is... Achieve that the act of purchase becomes a moment of comfort and sensory pleasure for the customer, supported in positive emotions, getting him to enjoy the shopping experience to make it satisfactory.
Keywords: Olfato, Experiencia, Satisfacción
Issue Date: 31-May-2019
Publisher: 2017
Country: Colombia
Scholarity Level: Universitaria - Pregrado
URI: https://repositorio.konradlorenz.edu.co/handle/001/653
Appears in Collections:Neuromarketing

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