Please use this identifier to cite or link to this item: https://repositorio.konradlorenz.edu.co/handle/001/658
Title: El Cerebro del Consumidor Aplicado al Neuromarketing
Authors: Erika Alejandra Mosquera Núñez
Fundación Universitaria Konrad Lorenz
Abstract: Este recurso educativo explica la conceptualización anatómica del cerebro humano, para luego relacionarlo con diferentes acciones en el mercadeo estratégico y toma de decisiones.
Description: Objeto de aprendizaje: Presentación multimedia
Abstract: This educational resource explains the anatomical conceptualization of the human brain, and then relate it to different actions in strategic marketing and decision making.
Keywords: Cerebro, Córtex, Límbico, Reptiliano, Neuronas, Marketing.
Issue Date: 4-Jun-2019
Publisher: 2017
Country: Colombia
Educative Level: Educación superior
Scholarity Level: Universitaria - Pregrado
URI: https://repositorio.konradlorenz.edu.co/handle/001/658
Appears in Collections:Neuromarketing

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