Please use this identifier to cite or link to this item: https://repositorio.konradlorenz.edu.co/handle/001/659
Title: Conociendo al Consumidor
Authors: Erika Alejandra Mosquera Núñez
Fundación Universitaria Konrad Lorenz
Abstract: En esta presentación se conoce al consumidor a través de los análisis cerebrales que permiten las neurociencias en el campo del marketing,
Description: Objeto de aprendizaje: Presentación multimedia
Abstract: This presentation is known to the consumer through brain analyses that allow neuroscience in the field of marketing,
Keywords: Resonancia Magnética, Cerebro, Emociones, Neuromarketing.
Issue Date: 4-Jun-2019
Publisher: 2017
Country: Colombia
Educative Level: Educación superior
Scholarity Level: Universitaria - Pregrado
URI: https://repositorio.konradlorenz.edu.co/handle/001/659
Appears in Collections:Neuromarketing

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