ListarFundamentos de Marketing por tema "Proceso de Compra, Análisis de Riesgos en la Decisión de Compra, Roles Asumidos en un Proceso de Compra, Influenciador, Decisor, Comprador, Consumidor, Beneficiario, Evaluador, Fundamentos de Mercadeo"
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Proceso de Compra
(Escuela de NegociosMercadeoColombia, 2015-12-31)Within the foundation of Marketing, in this OVA, is presented the process that consumers follow when making a purchase decision, as well as the analysis of risks and the different roles that are assumed within this process.