TY - GEN TI - Principios de economía conductual AU - Pinilla Rodríguez, Lina Marcela AB - Behavioral economics is mainly interested in explaining why individuals often behave differently from a rational agent, moving away from one of the fundamental assumptions of classical economics. The same is true of behavioral finance, which departs from the assumptions of traditional finance. The models used to analyze behavior usually integrate ideas from psychology, neuroscience and microeconomics. DA - 2020-06-30 KW - Economía conductual KW - Conducta KW - Comportamiento KW - Toma de decisiones KW - Incertidumbre KW - Cognición UR - https://repositorio.konradlorenz.edu.co/handle/001/4191 ER -